Overview:
As the designer for Sitar Geh Festivity, the role involved creating a minimal, sincere, and intimate visual identity for this new party series by an art collective based in Paris.
Key Responsibilities:
Visual Identity Creation: Crafting a cohesive and understated visual identity that reflects the genuine and intimate atmosphere of Sitar Geh Festivity.
Format Adaptations: Providing various formats for ticket platforms, social media, and printing to maintain a consistent and sincere brand image.
Individual Artist Flyers: Designing simple and elegant flyers for each artist performing at Sitar Geh events, capturing their essence with authenticity.
Motion Video: Producing a motion video for promotional purposes, conveying the sincerity and intimacy of Sitar Geh parties.
Approach:
The design approach focuses on creating a genuine and intimate connection with the audience. Each visual element is carefully crafted to evoke a sense of warmth and sincerity.
Style:
Minimal, sincere, and intimate. The design style is characterized by clean lines, subtle colors, and unobtrusive typography, creating an atmosphere of intimacy and authenticity.